Category Archives: Author brand

My Covid Months. Did I finish my next novel?

How has Covid affected you?

My ‘Covid World’ experience has been bugging me since February. I haven’t been able to organise my thinking or my writing for quite some time now. As a result, my work-in-progress, A Measured Man isn’t as close to The End as it should be. That isn’t because I don’t know the plot. I know it very well. But, actually writing it has been beyond me.

Instead, I’ve been on a mission to bake the perfect loaf of bread, grow the juiciest fruit and vegetables and keep my dahlias pristinely dead-headed and voluptuous.

Lockdown loaf
Lockdown loaf

I’ve needed physical occupation. Even though my CRPS (Complex Regional Pain Syndrome) lays me low some days I’ve wanted to be doing something as long as it didn’t involve too much thinking. CRPS affects my immune system. Neurological pain wears you out and inflames your entire nervous system. I usually catch everything that’s doing the rounds so at the outset of this new virus I knew I’d have to be careful. It proved impossible to settle though, to work at my next novel. I wasn’t able to sit still. Beating up a lump of dough and slicing green beans or hacking off wilted flower heads replaced my normal daily activities. I think it’s because I’ve been angry.

covid activity
beating up a lump of dough

Why I’ve been angry

I don’t want to get too political. As a writer of fiction it isn’t appropriate and I wouldn’t want to alienate potential readers. My characters can have strongly-held views: Celia Micklefield, the author very rarely comments but as myself I can’t help wondering what happened to common sense last winter. Viruses don’t travel by themselves: they need a host. People carry them. So why didn’t we stop people travelling way back in February to give us more time to prepare for the inevitable? We were completely without the means or even a decent plan to cope with such an emergency even though a 2016 exercise had pointed out the risks and pitfalls. So, we fell into the pit and panicked.

the Covid pit
falling into the pit

Shielding

I began ‘shielding’ long before the instruction. Similarly, the local care home went into lockdown and banned visiting. They already had their own stock of PPE. They refused to take in anyone from hospital even though they’d been instructed to do so. Their staff don’t use public transport because there isn’t any to reach many of our villages. We’ve been lucky being quite isolated here in Norfolk. We recorded a relatively low number of casualties in the population and in care homes but we expect the recent influx of holiday makers will change all that.

The best and the worst?

It seems the current pandemic has brought out the best and worst of humanity. Some thought their holiday was more important than the risk of spreading disease. Many chose to ignore guidelines and did as they pleased. Yet there have been stories of amazing selflessness and goodwill. People were more patient in the supermarket, even in the car park. Our two local pubs organised food parcel deliveries for folk who had to stay at home. Eventually my partner and I were allowed to visit his mother at the care home where we sat, appropriately distanced and wearing masks in the garden marquee. We worry what will happen when the money from the sale of her house runs out. It still winds me up that single people (her husband died two years ago) diagnosed with any form of dementia have to sell their home to pay for their care. Imagine if cancer patients were treated the same -or any other chronic condition? Surely there’d be a revolution.

Revolutionary thoughts?

Maybe that’s what we need: a revolution. Not in the violent battle sense but in our values and attitudes. I’m reminded of what the anthropologist, Margaret Mead said about the earliest signs of civilisation in ancient cultures. Her students expected her to name things like cooking pots, fishing hooks and simple tools. Instead she explained how skeletal evidence of a broken femur which had then healed was the first sign of civilisation. Animals who break a leg do not survive long enough in the wild for the bone to heal. They can’t run from danger or hunt for food and drink. A healed human femur shows that somebody else stayed with the person who was in difficulty, helped them to safety and tended them until they were well again. Have some of us forgotten that it’s in our genes to be compassionate and offer kindness to others?

I grieve for society. In a speech in 1977 U.S. Vice President Hubert Humphrey said the following:

“The moral test of government is how that government treats those who are in the dawn of life, the children; those who are in the twilight of life, the elderly; those who are in the shadows of life; the sick, the needy and the handicapped.”

What next?

I believe this year has shown us just how broken we are. We cannot continue to build our world systems of government based on a need for continuing economic growth that mostly benefits those already rich. How can we keep on building luxury apartments when there are so many without any home at all? Why are we still buying products wrapped in plastic? Why do so many people always want the latest upgrade of everything? I haven’t even mentioned climate change. That’s an even bigger catastrophe waiting to happen.

Sociologists say it takes 50 years to change people’s attitudes. If that’s the case I won’t be alive to see the changes I’d wish for but maybe I’ve witnessed the beginning of it. Hooray for the young people who successfully forced the U-turn on the ridiculous algorithm designed to give students results for an exam they didn’t have the opportunity to sit. Three cheers for the shoppers in my local supermarket who refuse to use the self-scan machines because somebody lost the chance of a job at an extra cash out. Good for you if you didn’t buy any clothes you didn’t really need this year.

See? I told you I was angry. People I thought I knew well have shocked me with their selfishness. People in the public eye have stunned me with their incompetence. There now, I’ve got it off my chest. Maybe I can get back to novel writing soon. In the meantime I must concentrate on the positives of my personal Covid year: I bake loaves of bread I can be proud of and my dahlias are show-stoppers.

Covid flowers
Dahlias and Delphiniums – English cottage favourites

Is there anything you can feel proud of doing/making/creating during this Covid pandemic?

Join me on my Facebook author page or leave a comment here. I’d love to hear from you.

Finding my author brand

You’ve got to have an author brand. Here on the Huffington Post they tell you why you need one. See, you have to stand out. There’s a lot of competition out there. How is an author to attract buyers to his/her work when there are so many other writers with similar appeal?

Author brand
standing out from the rest

I used the word ‘buyers’. See what I did there? Not readers. BUYERS. Because when push comes to shove, as authors we are in the business of selling whether we like to think about that or not.

In a former life I learned a bit about selling. I demonstrated product at trade shows and discovered that potential customers respond well to a smile and a friendly approach. I had the advantage of that brief face to face meeting and the product at hand for them to see and touch and listen to me talking about it. The product and I made a lot of sales.

So how can I get to the people who might want to buy my books? I can’t meet them face to face and smile at them. I can’t demonstrate that this is exactly the book they want to read next. I can’t make them feel they’re dealing with a supplier who has a professional approach and will deliver what they’re looking for.

But I have to try.

Selling my writing is no different from any other market place.

Author brand
what’s the purpose of your author brand?

No different from selling toys at the toy fair or bullocks at the cattle market. There are sellers and there are buyers. I just have to find the right buyers. They are out there, but they won’t come looking for me.

So, what is the purpose of a brand? With cattle, it’s about who they belong to. It’s a recognisable mark that shows who is the owner. How can I apply that thinking to my books?

The internet is full of advice about marketing yourself and your books:

Know your audience

comes out very high on the list of things to consider when building your author brand.

Question: Who is most likely to want to read my novels?

Answer: Women like me. Curious women. Not necessarily my age.

Question: What purpose does my novel serve?

Answer: To meet emotional needs.

My author brand must give my readers a warm feeling. I want them to look at the cover of my novels and know they will be going on an emotional journey which, although there will be heartache, there’ll be some kind of hopeful denouement.

And when they have read and enjoyed their first book by Celia Micklefield, I want them to know they can expect a similar experience from the next one. There will be characters they can care about. In the plot there will be shocks and twists and tragedy and successes.

author brand
warm coloured cover

And when they turn the last page I’d like to give them that momentary sense of sadness, that small bereavement of having finished with those characters and their story. I want them to want more. So they’ll go and buy the next one.

My author brand must show in my Tweets and on my author FaceBook page and here in my posts on my website. I’d like to have book covers that say ‘Ah, another story by Celia Micklefield’

I’m working on it.

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