This is what I remember. This is what you kept in the larder for emergency suppers. My mother did anyway. Ghastly, bright pink stuff you could eat straight from the tin or fry it and pretend it was something else.
Then, Python got hold of it and made it a sketch and a song and then a musical show.
Now, Spam is the stuff that arrives on your dashboard every day.
Experts say it generates a response rate of just 0.00001 per cent – but is still hugely profitable. Spammers used to take hefty commissions from sales with huge margins–generic or fake pharmaceuticals, pirated software, etc.
Web-based spam, using shady SEO methods and browser-hijacking trojans, offers an attractive alternative to new or small partners. For one, it takes almost no investment. Web hosting is extremely cheap, the e-commerce systems used in affiliate programs are free and easy to copy to a new site, and fewer measures need to be taken to avoid prosecution under anti-spam laws, which were written first and foremost to combat email spam.
So, Spam is here to stay as long as somebody is making money from it. However, the patterns of Spam seem to be changing. Whereas once it was blanket-bombing, the future indicates more targeted spamming. According to Anthony M. Freed of Security Bistro, Spam levels are down, but targeted attacks are up. Here’s what he says at http://www.securitybistro.com
‘Less spam in your inbox: Good news. More spam geared towards targeted attacks: Not so good… In the wake of multiple large-scale botnet take-downs in 2011 and 2012, the over all volume of general spam traffic decreased significantly (53%), but targeted attacks via email are on the uptick according to researchers from German e-mail security provider Eleven. The percentage of spam messages that contained malicious agents such as malware-laden attachments, links to websites that facilitate drive-by attacks, and targeted phishing operations all showed a measurable increase over previous years, and the trend towards more focused attacks is expected to continue through 2013.’
Blimey. I’ve been targeted. Is that why they’re offering me hand-held magnifiers and gadgets for checking my blood pressure. Is there actually a spy-bot out there spear-phishing for grandmas?